Curriculum Vitae

THE HOME DEPOT | Digital Content Writer, 2018 - Present

Created inspirational feature stories & trend reports • Spearheaded copy, subject lines & preheaders for email sends including test plans for customized content • Completed copy for online advertising flights including event time frames & brand awareness • Crafted collection descriptions for online catalog & shop the room experiences • Established brand voice for private furniture brands • Supported cross-channel campaigns by writing social media content• Contributed to new branding campaign for the entirety of HD Home • Assisted with copy direction & approval of influencer & paid media submissions

HAVERTYS FURNITURE | Copywriter, 2016 - 2018

Generated concepts & stories for inspiration features including DIYs, style guides & trend ideas • Compiled product specs to create relatable, aspirational product descriptions, as well as HTML coding for website product pages • Researched trends in home design & graphic design for targeted content, creation of branded initiatives & other marketing campaigns • Instilled brand awareness & maintained retention base via copy for social platforms, advertisements, promo-centric & evergreen paid search & display ad copy, direct mail, email, radio scripts & store signage 

INITIALS, INC. | Social Media & Marketing Assistant, 2014-2016

Managed online media engagement, strategy & aesthetics of monthly website updates • Tracked & measured key performance indicators • Engaged in photoshoot prep, behind the scenes photography, videography, content writing & proofreading of company catalogs • Dedicated time to creation of graphics, videos & written content for social media • Organized blogger outreach & public relations • Championed social media campaigns & fulfillment of marketing promotions & giveaways

EDUCATION & OTHER EXPERIENCE

PIEDMONT COLLEGE

Mass Communications majorEnglish & Film minors Georgia HOPE Scholar  Society of Collegiate Journalists Sigma Tau Delta International English Honor Society

RAHAB'S ROPE 

Social Media & Public Relations Intern, 2013


THE NAVIGATOR

Features, Arts & Entertainment Editor, 2011- 2014

 

TRILLIUM

Editorial Staff & Writer, 2012

THINGS I               RIGHT NOW

ART DECO AESTHETICS

POP CULTURE REFERENCES

COLLECTING VINYL

TYPOGRAPHY

HOME DECOR

ATLAS OBSCURA DESTINATIONS

BOOKBINDING

THRIFTING

VIETNAMESE COFFEE